Spectrum threatens to ruin a former client’s credit report unless he resubscribes
Steve Schklair of Altadena, Calif., Received a “one-off courtesy” letter from Spectrum threatening to ruin his credit report unless he resubscribed to cable service.
“A well-established credit history will more likely allow you to benefit from lower mortgage rates, a better chance of obtaining credit cards and home rental approvals,” the letter said. “You have worked hard to build a great future for yourself and your family. We look forward to welcoming you again.”
In other words, “Nice credit report you have there, it would be a shame if anything happened to him.”
Of Los Angeles Times:
A spokesperson for Spectrum confirmed the letter’s authenticity and called it an “opportunity to reconnect” with the cable company. Spectrum is teaming up with the Los Angeles Times for a nighttime TV show.
All subscription-based businesses work hard to maintain and renew customer relationships. It is common for such businesses to entice old subscribers to come back with discounts and specials.
I’ve never seen a pitch that threatens so blatantly to harm unless you come.
Spectrum’s letter tells Schklair that, despite his alleged fiscal irresponsibility, resuming cable service will allow him “to come back in good standing as a new customer.”
“And when you become a customer,” he says, “we’ll both remove your debt and stop reporting it to a credit bureau. “