Sierra Central Credit Union CEO Cassidy retires


November 16 — The Yuba City-based Sierra Central Credit Union announced Monday that its long-time CEO John Cassidy will retire on January 15, 2022.

Appointed in 2000, Cassidy oversaw the Sierra Central Credit Union in its transition to what it is today.

Cassidy, in a credit union press release, said becoming CEO was a “remarkable opportunity to lead a team of exceptional employees who have grown assets, members and employees from 17 to 20 branches of the Main Street, which serve Northern California “.

According to the statement, Sierra Central Credit Union has assets of $ 1.4 billion and, since 2000, has funded more than $ 4 billion in loans for members of credit unions.

Cassidy’s goal when he was appointed CEO was to establish the Sierra Central brand as the premier local banking institution of choice in Northern California.

“I am extremely proud that Sierra Central has grown into a vibrant presence in the Northern State, as well as a highly respected corporate citizen,” Cassidy said in the statement.

During Cassidy’s tenure, the Credit Union expanded the company’s image, including an 11-year production of the Sierra Central Sports Roundtable, the first regional studio sports talk show on what is now called NBC Sports Bay, according to the statement. The Credit Union has also donated millions of dollars to local causes and Cassidy has helped start “THE EVENT,” an annual fundraiser for a music festival featuring country music star Tyler Rich.

Due to the growth of Sierra Central Credit Union, construction of its two-story headquarters in Yuba City was completed in 2015.

Along with her tenure as CEO, Cassidy served as Honorary Commander of Beale Air Force Base, President of the California Credit Union League (CCUL), Chairman of the Children’s Miracle Network Annual Wine Auction, and Chairman of the CCUL Political

Action committee, according to the press release.

“It has been an honor to work with our representatives in Congress, Senators and members of the State Assembly over the years to improve the financial service options available to members of credit unions and consumers,” said Cassidy in the press release.

Cassidy, who is expected to turn 62 this month, plans to continue working on charitable causes and regional economic development efforts.

“I started working as a newspaper delivery boy at the age of eight in San Francisco, so I’m ready to finally slow down a bit to spend some quality time with our two grandchildren, travel with my wife and work. on my golf game as well as my fly fishing skills, ”Cassidy said in the release.

The Sierra Central Credit Union Board of Directors has selected Sierra Central President Ron Sweeney to replace Cassidy as CEO.

Sweeney, who previously worked for Travis Credit Union and the National Credit Union

Administration before joining Sierra Central in 1999, assumed the role of President and COO of the Credit Union in 2006.

“I am grateful to our board and to John for giving me this opportunity,” Sweeney said in the statement. “John and I have built a successful organization and I intend to continue our winning traditions and culture. I have been fortunate to have worked for John for the past 20 years. He is a great boss and a leader who is an extraordinary advocate for Sierra Central and its members. John has brought tremendous energy and passion to the credit union and is the force behind its success.


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